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DC-36, DC Block, Sector 1, Salt Lake City, Kolkata, West Bengal 700064

July 7, 2022

Integrated BBA-MBA Program

BBA Semester I:

Environmental Studies (ES)
Principle and Practice of Management (PPM)
Micro Economics (ME-I)
Business Statistics (BS)
Communicative Language (CL)
Excel for Business (EB)

BBA Semester II:

Entrepreneurship Development (ED)
Organization Behaviour (OB)
Macro Economics (ME-II)
Business Mathematics (BM)
Advanced Communication (AC)
Introduction to Statistical Software (ISS)

BBA Semester III:

Business Law (BL)
Financial Accounting (FA)
Basics of Direct & Indirect Tax (BDIT)
Financial Management (FM)
Business Communication & Negotiation Skill (BCNS)
Accounting Software (AS)

BBA Semester IV:

Cost & Management Accountancy (CMA)
Human Resource Management (HRM)
Sales & Marketing (SM)
Production and Operation Management (POM)
Business Communication in Digital World (BCDW)
E-Commerce & Digital Marketing (ECDM)

BBA Semester V:

Business Policy & Strategy (BPS)
Research Methodology & Project
Specialization Paper I
Specialization Paper II

BBA Semester VI:

Business Ethics & Corporate Governance (BECG)
Corporate Social Responsibility (CSR)
Specialization Paper III
Specialization Paper IV

Master of Business Administration (MBA)

MBA Semester I:

Core Papers
Essentials of Contemporary Management (ECM)
Legal Aspects of Business (LAB)
Managerial Economics (ME)
Financial Accounting For Managers (FAM)
Advanced Business Communications (ABC)
Statistics For Managers (SM)
Business Analytics & Advanced Spreadsheet (BAAS)
Project Work

MBA Semester II:

Core Papers
Human Resource Management (HRM)
Financial Management (FM)
Marketing Management (MM)
Project & Contract Management (PCM)
Global Business Dynamics, Innovation & Strategy (GBDIS)
Business, Society & Human Values (BSHV)
Quantitative Techniques & Data Analytics (QTDA)
Project Work

MBA Semester III:

Core Papers & Elective Papers
Project Work
Elective Papers from Specialization: 6 Papers

MBA Semester IV:

Core Papers & Elective Papers
Elective Papers from Specialization: 6 Papers


Area: Finance & Valuation


Elective PapersElective Papers
Financial Planning & AnalysisFinancial Services & Markets
Investment Analysis & Portfolio ManagementCorporate Restructuring and M&A
Management AccountingInternational Finance
Financial Risk Management & DerivativesManagement Control System
Financial Laws & RegulationsProfessional Ethics & Standards
Corporate TaxFinancial Valuation & Reporting
 Financial Analytics
Elective PapersElective Papers
Real Estate Laws in IndiaValuation of Real Estate – II
Land Economics & Environmental IssuesValuation of Immovable Assets
Principles of Real Estate ValuationEstate Management – II
Valuation of Real Estate – IPrinciples of Insurance & Loss Assessment
Construction & Maintenance ManagementProfessional Ethics & Standards of Valuation
Estate Management – IValuation Reporting
Elective PapersElective Papers
Legal Aspects of P & M ValuationValuation of P & M – II
Environmental IssuesProduction & Industrial Processes
Principles of P & M  ValuationMaintenance Management
Valuation of P & M – IPrinciple of Insurance & Loss Assessment
Physical Verification of Machine & ToolsProfessional Ethics & Standards of Valuation
Depreciation & ObsolescenceValuation Reporting

Area: Human Resource Management & Corporate Law

Human Resource Management

Elective PapersElective Papers
Personnel ManagementStrategic HRM
Human Resource PlanningEmployee Relations
Talent Acquisition, Positioning & Retention PlanTeam Building & Leadership
Learning & MotivationHuman Resource Accounting & Audit
Performance ManagementHuman Resource Information System
Compensation ManagementProfessional Ethics in Human Resource
 Human Resource Analytics

Corporate Law

Elective PapersElective Papers
Formation & Constitution of Business OrganizationsLaws of Restructuring & Liquidation
Management & Administration of CompaniesInsolvency & Bankruptcy Laws
Financing of Companies & Investor ProtectionAlternative Dispute Resolution
Contract & ConversionCompetition Law
Corporate Governance & CSREconomic Laws of Land & Property
Corporate Reporting & DisclosuresCorporate Fraudulent & Crimes

Area: Marketing, Advertising, Retail & Logistics

Marketing Management

Elective PapersElective Papers
Marketing Strategies & PlansProduct & Pricing Strategy
Assessing Market Opportunities & Market ResearchIntegrated Marketing Communication
Consumer Behaviour & CRMService Marketing
Competitive Dynamics & Market SegmentationInternational Marketing
Brand ManagementDigital & Social Media Marketing
Sales & Distribution ManagementProfessional Ethics in Marketing
 Marketing Analytics
Elective PapersElective Papers
Mass Communications & Mass MediaVisual Communications
Corporate CommunicationsPrint Production & Audiovisual Production
Media Economics, Media Laws & EthicsMedia Campaign
Consumer Behaviour in MediaMedia Management
Advertising Management & ResearchEvent Management
PackagingProfessional Ethics in Advertising
Elective PapersElective Papers
Introduction to Retail ManagementSupply Chain Management
Consumer Behavior For RetailPrivate Labels & Category Management
Retail Strategy & Stores Site SelectionStores Design & Visual Merchandising
Retail Franchising & Retail MerchandisingRetail Marketing & Branding
Retail Pricing & ProfitabilityServicing Retail Customers
Store Operations & Performance EvaluationRetail Management Information System
 Retail Analytics
Elective PapersElective Papers
Logistics & Supply Chain ManagementManufacturing Planning & Control
Logistics & TransportationTQM & Lean Supply Chain Management
Analysis of Supply Markets & SuppliesGlobal Supply Chain Management
Purchase & Supply ManagementSafety, Security & Insurance

Logistics and Supply Chain

Logistics & Supply Chain StrategyProfessional Ethics in Logistics
Supply Chain ModelingOperations & Supply Chain Analytics

Area: Information Technology, Data Science & Artificial Intelligence

Area: Healthcare & Biotechnology Management

Elective PapersElective Papers
Introduction to Healthcare ManagementQuality Management in Healthcare
Economics of Healthcare BusinessHospital Maintenance & Safety Mgmt
Healthcare Laws, Standards & Professional EthicsPurchase & Materials Mgmt in Hospital
Healthcare & Hospital AdministrationHospital Information System
Planning, Designing & Managing FacilitiesPublic Health Systems & Outreach Programs
Hospital Operations & Patient Care ManagementHealth Insurance and Medical Tourism
 Analytics for Healthcare Industry
Elective PapersElective Papers
Basic BiologyAdvanced Molecular Biology
Molecular Biology & BiotechnologyOMIX Techniques
Basic BioinformaticsDrug Development
Business of Biotechnology & Emerging TrendsProduct Development & Commercialization
Good   Manufacturing    Practices    for    Biotech IndustryMarketing of Biotechnology Products
Intellectual Property Rights & Regulations in Biotech SectorEthical Aspects in Biotechnology Sector

Area: Tourism & Hospitality Management

Elective PapersElective Papers
Fundamentals of Tourism ManagementE-Ticketing & Transportation in Tourism
Tourism MarketingAdventure Tourism
Entrepreneurship in TourismPackage Tour Operations
Medical TourismCulinary Tourism
Eco TourismTourism Product Culture of India
Globalization, Conservation and Preservation of Nature and CultureIntroduction to Travel Management